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The first pair of sunglasses I bought were aviator style. The second too. Apparently it’s a common shopping habit, and the folks at Ray-Ban hear stories about it all the time. “We researched with our customers to see which is the second pair of sunglasses people buy after an Aviator, and 90% of buyers buy another Aviator,” confirms Lucia Morini, Strategic Product Manager at Ray-Ban . “This is the shape that customers are most loyal to throughout our collection. “
Now 80 years old, Ray-Ban’s first signature frame is more popular than ever and sells hundreds of thousands of pairs worldwide each year. Despite a few nips and kinks, the design is, for the most part, the same today as it was in 1937. but you can think of many people who have appropriated themselves along the way – perhaps Gloria Steinem, walking in a thick incarnation, or Elvis on stage in pure silver rims, or crazy Robert De Niro in square Cabana style in Taxi Driver.
Originally, however, the Aviator was a functional product, not a fad. As new developments in aviation allowed people to fly higher and further, military pilots demanded something more modern than fur-lined goggles to help them combat sun headaches without obstructing their body. vision. Bausch & Lomb developed modern, stylish eyeglasses that cut glare and called them “the Ray Bans†when they started selling them to the public a few years later.
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